13 Dec Benefits Of Applying A Viable SEO Marketing Strategy To Your Business.
Search Engine Optimization (S.E.O) has become widely adopted as an online marketing strategy the world over because of its effectiveness. The business world’s digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy and tool. While there are many benefits to a good SEO campaign, Here are few pointers or even call them reminders as to why S.E.O is awesome and businesses who do not engage in it are missing out on a huge chunk of the online pie.
Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for a business website. It also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages of search engines like Google and Bing. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
Return On Investment (ROI) – It provides traceable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site based business so there are no qualms when it comes to ROI. SEO further enables businesses to be able to track nearly every aspect of their marketing strategy, like increases in rankings, traffic and conversions. Comprehensive analysis also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
For E-commerce sites, An SEO strategy can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.
Cost effectiveness – It is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. S.E.O’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since it also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
What else can be said about the endless benefits and advantages of applying a viable and effective S.E.O strategy to your business? It guarantees the business increased organic traffic; increases brand awareness, builds credibility and saves money for the business. What could be better? Have a contrary opinion? Let’s have it in the comments box.