what is an e-commerce website and why do I need it for my business?

what is an e-commerce website and why do I need it for my business?

I get that question a lot when I propose an e-commerce site as the next phase in the growth of a business, particularly for an offline retail business. Sometimes the managers of such business pose this question just to get an idea of whether we know what we are doing. Other times they pose this question out of genuine curiosity. Either way, here’s the answer to the question and I hope it helps you too.

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E-commerce sites are sites that accept payments for goods and service via ATM,Mastercard, VISA or even through any number of online payment systems available. An e-commerce site allows for the transaction of business online via computer or mobile devices without seeing face to face. When the e-commerce site sells retail goods and services like shoes,clothings or home utensils. It’s referred to as an e-tailing site, some perfect examples of e-tailing sites in Nigeria are jumia.com.ng and konga.com. There are currently lots and lots of e-commerce sites in Nigeria, all selling a variety of products and services.

Like Most websites out there you need an e-commerce site for the following reasons.

 

1. YOUR BUSINESS WILL GAIN MORE CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having an e-commerce site. Without one, potential customers will go to your competitors that do, as their website will allow them access to more information.

 

2. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your e-commerce site as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about new products, special promotions, upcoming events, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

 

3. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your retail products, services, benefits, etc, especially when your business is closed or there’s a holiday. With today’s busy lifestyles, this is a great selling point when making a decision for many consumers.

 

4. SELL MORE

With an e-commerce site you should be able to sell more of your products and services. Customers can stay in their homes and purchase and make payment for their goods. They don’t have to leave the house or jump buses to come to your business/store before they purchase their cherished goods. With this convenience you offer to them you can make more money.

 

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Your website will provide an alternative location to sell from. An e-commerce website is a great place to sell to a wider market.

 

E-commerce sites are great. If you want to set up one. Don’t try to be like the big guys, e.g; Konga or try to beat them. Its a herculean task. they have all the muscle , resources and finance. My advice is to focus on a sub-niche and become an authority in that niche.

 

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