05 Jul Importance of Search Engine Optimization for your Business Website
Before we delve into what all the brouhaha we hear about Search Engine Optimization (SEO) is all about and how important it really is to business both online and even offline, First obstacle we have to get out of the way is “What is Search Engine Optimization?”
Search Engine Optimization or SEO in short, is a set of rules and tasks that can be followed by website (or blog) owners to optimize their websites for search engines like Google , Bing and the rest, thus improving their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Here are a couple of pointers that highlight the importance of SEO and how it can help improve your business and drive you along the path of success:
COST EFFECTIVE – Compared to the costs associated with other forms of online marketing such as Pay Per Click (PPC) advertising, (social media marketing), or purchasing leads for an email marketing program, SEO provides fairly good ROI (return on investment). While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains bedrock of your online presence.
YOUR COMPETITION IS DOING IT – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out maneuver you by ignoring this valuable tool for your business. They are stealing your spotlight by engaging in SEO activities more than you.
SEARCH ENGINES GRAB MORE MARKET SHARES – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It’s not a lie, I do it too. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? (Without an organic SEO strategy) in place, people will have a very hard time finding you and will instead find your competitors.
IT WORKS PERFECTLY – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was revised fairly recently, the techniques themselves remain quite sound. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodical SEO strategies, you will be rewarded with higher positioning and organic traffic.”
Investing in Organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.
Try this Free SEO Audit to see how well your site is doing vs your competitors. No strings attached.