14 Jun 5 advantages of mobile marketing to a small Nigerian Business
In today’s Nigerian business world, it is virtually impossible to survive without consistent and focused aggressive marketing. Marketing is the lifeblood of any business. But since marketing agencies both in Nigeria & beyond her shores are expensive sometimes, it is very important you choose the right strategy if you are going to do it yourself. Here is why you won’t regret choosing mobile marketing as a strategy to promote and push your start up or established business in Nigeria.
• Cost efficiency. Have a limited budget for marketing? Well, most business owners are faced with the very same issue. The good news is that you don’t have to spend hundreds of thousands of Naira to reach your customers via their mobile phones. On the contrary, it is one of the most affordable ways to advertise your products or service, build a brand name and boost loyalty from your customer base
.• Efficacy. As with most things in this world, what you pay is what you get when it comes to marketing too. This, however, is not the case with mobile marketing. Unlike other low cost marketing options such as sending e-mails that virtually have no effect because they are deleted without being even opened, mobile marketing such as sending SMSes is very effective because over 90 percent of mobile phone owners read every SMS they receive on their phones & have a 57% action rate on those messages received.
• Reach the targeted audience. Every business wants to reach a specific group of consumers to benefit from their marketing campaign. And this is why mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them promotion material. As a result, only those who are interested in your products or service will give you their phone number. Mobile marketing thus enables you to reach more potential buyers at a considerably lower cost than other marketing methods such as TV or radio ads, billboards, etc.
• Immediate effect. Most marketing campaigns need time to show results. Mobile marketing, on the other hand, yields immediate results. Most people don’t only have their mobile phone always with them but they also have the tendency to read their messages as soon as they receive them.
• Establish a relationship with your customers in the long term. The ability to be able to reach your customers at any time and at any place allows you to build a relationship in the long term. Make your business smore about relationship building and less money making. By informing them about special deals, sales, new product arrivals, etc., you will make them feel special and appreciated. And a customer who feels they are receiving a special treatment from your company is more likely to respond to your marketing campaigns.
Hope these few tips helps you in establishing a mobile marketing strategy or campaign for your business. If you need help in any way. Do give us a call or send us an email and we’ll gladly put you through.